Social Media and Light Up in Red Campaigns Updated and Relaunched

CTCA Communications Committee (CC) World TB Day (WTBD) 2021 preparations focused on simplifying the 3rd generation WTBD Toolkit. The Social Media Campaign was updated and focused on Twitter posts and the development of a guide for creating TikTok TB educational videos. Additionally, the Light Up the World in Red materials were updated.

The CTCA CC enthusiastically embraced a new CC member’s TikTok ideas and research. After several presentations to key CTCA committees, planning got underway. A CTCA TikTok Channel (EndTBCalifornia) was created and linked to the www.ctca.org homepage. A video theme was created, a magic wand challenge, asking participants to answer the question, “if you could make any fact about tuberculosis common knowledge to the public, what would you choose?”

Messages and instructions were created and distributed to California TB Controllers and communication staff by CTCA CC members in advance to assist with planning for individual video production and posting to TikTok on World TB Day. The CTCA CC shifted from planning to production as people volunteered to review the instructions and create demonstration videos. All of the resources are posted to the World TB Day page on www.ctca.org. This is a communication strategy we hope to continue to build on.

If you could make any fact about tuberculosis common knowledge to the public, what would you choose?